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Introduction to Marketing

Description

The student learns about the complex and interdependent variables involved in developing successful marketing strategies. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing plan - product, price, distribution and promotion strategies.   
 
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
 
 
 

Overview

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  • Institution: Georgian College
  • Level: College
  • Language: English
  • Course Code: MKTG1000
  • Delivery Method: Entièrement en ligne/à distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.