Introduction to Marketing and Digital Tools for the Small Business
Description
Examine the core marketing concepts for small businesses and start-ups and discuss the strategic selection, usage and social media etiquette to market the business and/or brand messaging. Discuss target marketing, value proposition, customer relationships management, e-commerce and marketing communication. Conduct market research and create and deliver a preliminary marketing plan in a real world business case.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Related Programs
Overview
- Institution: Mohawk College
- Level: College
- Language: English
- Course Code: BUSN10243, CRED10318
- Delivery Method: Entièrement en ligne/à distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.