Introduction to Marketing

Description

Explore the foundational concepts of marketing, including key concepts such as market segmentation and target marketing, environmental analysis, and the marketing mix: price, product, promotion and place.  Investigate consumer behaviour and integrated marketing   communications.  

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester. 

Overview

Mohawk College logo
  • Institution: Mohawk College
  • Level: College
  • Language: English
  • Course Code: MRKTCB158
  • Delivery Method: Entièrement en ligne/à distance

Enrol Now

Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.