International Effective Selling

Description

This is a practical "how to" subject, providing students with the tools necessary to partner, add value and secure sales in the international marketplace. This subject presents material from the perspective of the Canadian business person and focuses on developing a personal selling philosophy through a team-based project approach to exporting as a means of entry into a foreign market. Relationship, product and customer strategic skills are developed to identify and maximize opportunities and prepare sales forces to effectively present and sell in the international cross-cultural environment.

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.

 

Overview

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  • Institution: Seneca Polytechnic
  • Level: College
  • Language: English
  • Course Code: SIB470
  • Delivery Method: Apprentissage mixte/hybride

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.