Integrated Marketing Communications

Learn how to maximize the impact and efficacy of a marketing campaign using integrated communication strategies. Explore communication elements such as advertising, sales, public relations, and media. Learn how to utilize numerous tools and strategies in order to develop an integrated communication program that will maximize the impact of your market reach while enhancing customer and media relations.

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.