Fundamentals of Marketing And IMC

In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and integrated marketing communications. The course will give students the tools and background necessary to think through marketing problems with the goal of developing a disciplined approach to the marketing and communications planning process. Students will work through the development of marketing, IMC, and media strategies/tactics through the use of an Integrated Marketing Communications Plan project.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.