Fundamentals of Digital Marketing Analytics
Description
Gain a solid foundation in marketing analytics, blending key concepts with practical applications. Explore the entire marketing lifecycle, focusing on mastering the identification and use of key performance indicators (KPIs) across the marketing funnel and analyzing consumer behaviour across both traditional and digital channels. By assessing the impact of customer journeys on lifetime value, gain insight into how these metrics align with strategic business objectives. With a strong emphasis on data interpretation and communication, this course prepares professionals to make informed, data-driven decisions that enhance marketing effectiveness.
Related Programs
Overview
- Institution: York University
- Level: University
- Language: English
- Course Code: CSDG1000
- Delivery Method: Entièrement en ligne/à distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.