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Foundations of Digital Strategy and Marketing Management

Description

Digital marketing management represents the fastest-growing new channel for targeted communication, interaction, engagement and delivery of an organization's branding, communications, products and services. If you need to improve your digital marketing management skills - which most marketing professionals, consultants and small business owners do - this course will give you a solid foundation in the strategic, tactical and creative essentials. It combines lectures, readings, case studies, exercises and assignments to explore web-based marketing principles.

Overview

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  • Institution: University of Toronto
  • Level: University
  • Language: English
  • Course Code: 2844
  • Delivery Method: Entièrement en ligne/à distance

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Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.