Event Selling and Sponsorship

This course provides students with a practical overview of the selling process and its key role in business. Students will examine the psychology of selling, communication strategies, and sales methodologies. The art of persuasion and relationship selling with the objective to gain monetary sponsorships and support from an external business will be discussed and applied through experiential learning opportunities. Students will gain confidence as they connect with industry partners to generate support for an event.  

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.