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eCommerce / Online Business Fundamentals & Strategies

Description

NOTES: Please note, this course was previously named Online Business Fundamentals & Strategies
 
This course introduces you to key concepts, strategies, and trends behind the extraordinary rise of ecommerce and its impact on both our professional and personal lives. Today, the “do-or-die” importance of ecommerce to modern-day business success and survival is indisputable.

This course combines conceptual learning with case study presentations of real-world online businesses and discussions on ecommerce impacting “breaking news” stories.  A primary outcome of the course is the ability to research, strategize, and develop a preliminary business plan for an online business.  
 

Overview

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  • Institution: University of Toronto
  • Level: University
  • Language: English
  • Course Code: 2810
  • Delivery Method: Entièrement en ligne/à distance

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