Direct and Database Marketing
Description
Every time you get a tweet from your favorite store, every time you get a newsletter about a new product, every time you scan a QR code in a magazine or on a poster, every time you contact a company for support material or assistance, you are experiencing Direct Marketing. In this course you will explore how companies establish a direct or one-to-one relationship with their customers. You will examine how companies use databases to collect and mine data to target their best customers and enhance their bottom lines. You'll be amazed by how much information companies can gather about their customers.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Related Programs
Overview
- Institution: Conestoga College
- Level: College
- Language: English
- Course Code: MKT2090
- Delivery Method: Entièrement en ligne/à distance