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Design Literacy for Marketing

Description

Graphic design exists to persuade, advertise, promote or otherwise elicit an emotional response. A good marketer understands how to tell a compelling visual story. This course will introduce students to fundamental design principles as crucial elements or marketing strategy. Students will apply appropriate vocabulary, formatting and creative strategy as they evaluate campaigns and consider effectiveness of visual storytelling practice.    
 
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
 

Overview

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  • Institution: Durham College
  • Level: College
  • Language: English
  • Course Code: MKTG2180
  • Delivery Method: Entièrement en ligne/à distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.