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Customer Experience Management (CXM)

Description

Customer Experience Management (CXM) is the leading strategy companies harness to grow their market share and transform their customers’ experiences. This course will introduce you to key customer experience (CX) concepts to help you launch a Customer Experience Management (CXM) program. Over 12 weeks, you’ll learn how to plan, design, and manage programs that support brand messaging and drive revenue growth. Through case studies and active learning, this course explores the major building blocks of a successful CXM program including: strategy, customer insights, personas, journey mapping, experience design, and organizational adoption. You’ll emerge with the skills you need to run successful CX programs, and manage interactions throughout the customer lifecycle.
 
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
 
 

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Overview

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  • Institution: University of Toronto
  • Level: University
  • Language: English
  • Course Code: 3933
  • Delivery Method: Entièrement en ligne/à distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.