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Business Development

Description

This course will introduce key concepts related to the promotions mix and the various components will be introduced in an IMC (integrated marketing communications) framework. Students will be introduced to a variety of creative approaches to attract attention and effectively communicate marketing messages. The role and advantages of advertising, sales promotion, public relations, direct marketing, and internet marketing will be introduced. Ethical and regulatory considerations will also be explored.     

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.

 
 
 
 

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Overview

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  • Institution: Georgian College
  • Level: College
  • Language: English
  • Course Code: ADVE1006
  • Delivery Method: Entièrement en ligne/à distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.