Advertising: Emerging & Traditional

This course is designed to further develop student understanding of the advertising industry and the role that advertising plays in achieving marketing and business objectives by introducing students to a variety of media alternatives available to advertisers. The course incorporates the process of media planning and the development of media campaigns to meet organizational objectives through consideration of media objectives, media strategies, and media execution. The course will focus on the major media options available to todays marketer, including television, radio, print, Internet, social media, mobile, and outdoor. Emphasis will be placed on evaluating the use and effectiveness of various media alternatives, the strategic considerations for choosing and using the alternatives, and the benefits and drawbacks for each. 

 

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.